Privacy Policy

ReimagineOps (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, submit a form, contact us or enquire about our services.

1. Who We Are

ReimagineOps provides operational improvement, workflow integration and automation services for testing laboratories and other technical businesses.

Business/legal name: Reimagine Studio LLP
Website: reimagine-ops.com
Privacy contact: connect@reimagine-ops.com

For privacy-related questions or requests, contact us using the details above.

2. Information We Collect

We may collect the following categories of information.

Information you provide

When you complete our Lab Operations Fit Check, contact us or request an assessment, we may collect:

• Your name and work email address.

• Your job title and role.

• Your company's name and website.

• Your laboratory's specialisation, approximate employee count and sample or job volumes.

• Information about your current workflows, software and operational challenges.

• Your responses about administrative workload, turnaround times, business priorities and readiness for an improvement project.

• Any additional information you choose to include in a message or form.

Please do not submit passwords, system credentials, confidential customer records, identifiable sample data or other sensitive operational information through our initial enquiry forms.

Information collected automatically

When you visit our website, certain information may be collected automatically by the website platform or other services we use, depending on their configuration. This may include:

• IP address and general location derived from it.

• Browser, device and operating system information.

• Pages visited, referring websites and interaction data.

• Cookie identifiers and similar technical information.

We collect this information only through the technologies enabled on our website and subject to applicable consent requirements.

3. How We Use Your Information

We use the information we collect to:

• Review submissions and determine whether our services are suitable for your business.

• Understand the operational challenges you describe.

• Contact you about your enquiry and arrange discovery conversations.

• Prepare proposals, assessments and service recommendations you request.

• Evaluate whether a potential engagement is commercially and technically appropriate.

• Operate, maintain, protect and improve our website and services.

• Maintain business records and meet applicable legal obligations.

• Send relevant business communications where permitted by law and, where required, with your consent.

We do not promise a specific operational result solely on the basis of a form submission. Any recommendations or implementation proposals depend on further review of the relevant workflow, systems and available information.

4. Legal Grounds for Processing

Where applicable data protection law requires a lawful basis, we process personal information on the basis appropriate to the circumstances. This may include:

• Legitimate interests: reviewing business enquiries, evaluating service fit, maintaining business relationships and protecting our operations, where those interests are not overridden by your rights.

• Steps at your request: responding to an enquiry or taking steps before entering into a service agreement.

• Consent: where consent is required, including for certain non-essential cookies or marketing communications.

• Legal obligations: where processing is necessary to comply with applicable law.

The appropriate basis depends on the purpose and the applicable law.

5. How We Share Information

We may share information with service providers that help us operate our business, such as:

• Website hosting and website-building providers.

• Online form and questionnaire providers, including Typeform if used.

• Customer relationship management and business record systems.

• Email, scheduling, analytics, security and automation providers.

• Professional advisers, such as lawyers or accountants, where necessary.

• Authorities or other parties when disclosure is required by law or reasonably necessary to protect legal rights and security.

We require service providers to handle information appropriately and only use it as permitted by the applicable arrangements and law.

We do not sell personal information in exchange for money. If our use of analytics, advertising or other technologies constitutes “sharing,” “selling” or targeted advertising under an applicable privacy law, we will provide any notices and choices required by that law.

6. International Data Transfers

ReimagineOps may work with businesses in different countries, and some service providers may process information in countries other than the country in which you are located.

Where applicable law requires safeguards for international transfers, we will use an appropriate transfer mechanism and any additional measures required by law.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to enquiries, evaluating potential engagements, maintaining business records and meeting legal obligations.

Retention periods depend on the nature of the information, the status of the business relationship, applicable legal requirements and the need to resolve disputes or protect our rights.

When information is no longer needed, we will take reasonable steps to delete it or anonymise it, subject to lawful retention requirements and routine backup processes.

8. Data Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse or disclosure.

No website, online service or electronic transmission can be guaranteed to be completely secure. You should not send passwords, confidential laboratory records or other sensitive information through general enquiry forms.

If an engagement requires access to laboratory systems or operational data, the access arrangements, permitted data use, security responsibilities and retention requirements should be agreed separately before access is provided.

9. Cookies and Analytics

Our website may use essential cookies and similar technologies required for functionality. If analytics, advertising or other non-essential technologies are enabled, we will provide any notices and consent or opt-out mechanisms required by applicable law.

You may also be able to manage cookies through your browser settings. Blocking certain cookies may affect website functionality.

10. Your Privacy Rights

Depending on your location and the applicable law, you may have rights to:

• Request access to personal information we hold about you.

• Request correction of inaccurate information.

• Request deletion of personal information.

• Object to or request restriction of certain processing.

• Withdraw consent where processing relies on consent.

• Request a portable copy of certain information.

• Opt out of certain marketing communications.

• Lodge a complaint with the relevant data protection authority.

These rights are subject to applicable legal conditions and exceptions.

To submit a privacy request, contact us at [Insert your privacy contact email]. We may need to verify your identity before responding.

If you are in the UK or European Economic Area, you may also have the right to complain to your relevant data protection supervisory authority.

11. Marketing Communications

We may respond to your enquiry and send communications directly related to the services you have requested.

We will send additional marketing communications only where permitted by applicable law and with consent where required. You may ask us to stop marketing communications at any time by using an unsubscribe mechanism where available or contacting us directly.

12. Third-Party Websites and Services

Our website or forms may link to third-party websites or services. Those services have their own privacy policies and practices. We are not responsible for the privacy practices of third-party websites that we do not operate.

Please review their policies before providing information directly to them.

13. Children's Privacy

Our services are intended for businesses and professional contacts, not children. We do not knowingly seek to collect personal information from children through our business enquiry forms.

14. Changes to This Policy

We may update this Privacy Policy as our services, website, technology or legal obligations change. The updated version will be published on this page with a revised “Last updated” date.

Where required by law, we will provide additional notice of material changes.

15. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, contact:

ReimagineOps
Email: connect@reimagine-ops.com
Website: reimagine-ops.com
Business/legal name: Reimagine Studio LLP